A2 Media - Audience

The target audience for our video is already and established group as the band already has a distinctive and loyal fan base. The main target audience of the video will be in an age group of typically around 17-25 primarily obviously that is just general there are many people younger and even more so older who have listened to metal all their lives who will be interested in the video and the band and so to whom this will appeal to. However mostly this will be aimed at an audience of around this age, the type of people who go to gigs and will be right in the center or the crowd the ones who will be involved in crowd surfing, stage diving and most primarily mosh pits. The audience are, as mentioned, fanatically loyal they are the type of fans who travel miles to attend a gig, check the website everyday for any sign of new album release or music video releases. The research I have done into the audience have proved them to be a massive fan of the Evile - Thrasher video which is what our video is based on primarily with the addition of a narrative. From this therefore we know without a doubt when we have created our video it will receive positive reception from the audience it is intended for hence why we have adhered to closely to codes and conventions of the genre.

http://craig-mullen-a2-media.blogspot.com/2011/08/a2-media-evile.html This example from my blog shows just the type of video in which the audience love and this is how we will base ours on however this does not include a narrative hence we looking into several other videos, http://craig-mullen-a2-media.blogspot.com/2011/09/a2-media-deicide.html this entry from the Deicide video shows again how an inclusion of narrative can be effective. As with the Evile video I asked around in particular people who were fans of vortex and asked what they thought of these two videos both were recieved with popular feedback and so we know that what we are doing is something that is approved in the genre and we know that what we are doing and creating will indeed appeal to the audience which is obviously the primary intent of the video.