This band much like the Hammerfall video previously posted are of a different genre of metal to the band we will be covering, however this video still proves useful in being able to establish what is needed in a metal video and with this one more so what is needed when a narrative is present. The narrative in this video is obviously a zombie apocalypse or at least something along the lines of this, initially the video starts off with no music whatsoever, just the noise of the video itself as in the narrative setting the scene almost like an establishing shot. The actually music of the band starts very suddenly with hardly even a split between the video and the showing of the band, also notably the music does not begin at the same time as the band is shown, a little bit of the story line is shown before the band actually appears. What is interesting about this video is where the zombie and the band member are standing in the exact same position, which is good as it links the band with the video creating a sort of affinity between the two. Also at the beginning there appears to be as usual the mass amount of quick edits between the band members and their instruments, but at the same time there is little reference back to the narrative for a while, then as the music begins to kick in, the switching between the two becomes more and more astute. Noticeably though, there are parts again where the band and the video are incorporated together where they might be standing in the same way or doing the same thing etc, this is quite interesting and if possible could be included in our final project when it is discerned what the narrative will actually be. One thing that is worthy of mention, is that motifs fit for certain parts of the video, such as when there is a common riff played it will go back to the band, when there is a common drum part the video switches quickly from the band to the narrative almost in time with the music. This is a good example of how the narrative should go with the music, the way that the two are similar in the mood and context. Another particularly good example of this is the guitar sole and the guy being chased by the zombie. These two are linked in a way that during the chase the guitar is shown as typical in a metal video, but at the same time it refers back to the video showing constantly the chase from a long shot, back to a close up of the guitar. This sort of action is clever in several ways, one of these is it keeps the viewers attention, it keeps enigma for the viewer in the way that the video is kept on being split by the band and so obviously the viewer wants to know what happens in the narrative mainly out of sheer curiosity therefore the quick switches of band to narrative and good in keeping the viewer hooked and keeping their curiosity peaked. The video ends as suddenly as the music begins with a sudden stop to the music and the video, almost creating a sort of sigh from the viewer but more so expectancy, as in they still don’t really understand what has happened but nonetheless it they were able to watch it all the way through.
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