What have you learned from your audience feedback?

In comparison to the last project done at AS we used a significantly greater amount of audience feedback in order to shape and re-shape our final pieces. First of all the video, with the video we were consistently showing to the members of the band every time we updated it and also pushing family and friends to watch it to give us some feedback as to what they think was good and what they think was bad. The best feedback we got was obviously from members of the band who mainly praised us on what we were doing saying how they thought that the way we did the shots on the beat was good one criticism we got however is that not all the shots were on the beat, this we changed and by the time we had finished the video we had implemented this advice into our work. In particular we got a lot of audience feedback regarding the fire effect that was created on after effects, using my phone I recorded a video of the effect on the computer, then moving onto let anybody see it, this received a lot of positive feedback which was helpful for us, however there were a lot of people saying well maybe the fire should be bigger and that perhaps we needed to make it a different shade of green during the colour switch toward the end. Each of these things we implemented and fiddled around with the effect until eventually we had an ending that we were happy with. The print products were also largely shaped by audience feedback and we used a lot of feedback to make sure that what were creating in the advert and the Digi-pack was in fact in sync with the genre we were aiming to be in. Much like the video we often received much positive feedback for the ancillary texts, on one occasion me and James printed off copies of what we had done a few pages of the Digi-pack and the advert and took them to the pub to show to some of the band members who were there celebrating a birthday at which they gave us some amazing feedback suggesting the darkening of a few pieces and even gave us an opinion on the different logo we had created claiming it was better than the original. Overall this was the point in which when creating the ancillary texts we knew we were going along the right lines when we were told by people who know the genre that our products looked realistic and that they could believe that they were in fact created professionally and even giving us a little advice on how to make it look a little bit more “metal” it was these feedback that gave us the confidence to know what we were doing was correct and that we should carry on doing it. Audience feedback played a much greater role in our work this year than it ever has and especially with the ancillary texts it really helped us gain an understanding and some confidence with what we were creating.